7 essentials for your mobile strategy
It is a fact that the importance of mobile phones has grown
in recent years, most users cannot do without mobile phones and for the first
time the number of mobile phones exceeds that of people in the world . This
earnings that they stand increasingly used in commercial transactions. A
correct mobile strategy can help you expand your potential customers
But a mobile strategy is not just making an App . A good
strategy unifies the message that is delivered via mobile, online and in
person. We explain some ways that your strategy is correct:
1. Your mobile strategy must be in line with your general strategy
If the latest fad is of no use to you, ditch it . Developing
and maintaining an App carries a fixed cost for a developer, which is wasteful
if your App is not part of your general mobile strategy.
2. Design experiences
It is about your users not having to wait for the mobile
page to load, that everything works in less than 2 seconds. In fact, most users
prefer an App to a mobile spot . If your mobile website is trying to navigate,
their frustration will increase. A well-designed App will avoid user
frustration.
3. It favors the use of APIs
APIs allow you to avoid building applications as of scratch.
It is estimated that more than three housings of the traffic generated on
Twitter is a consequence of APIs . It is about taking advantage of the
experience of users in other bids to generate more traffic towards ours.
4. Large-scale strategy
If the smartphone market grows by 10% to each year in
addition is likely to continue like this for at least the next few donkey's
years, the number of applications that will be optimized for mobile in 2016
will quadruple , according to a study by the European Union . Count on it and
design a robust business model that enables rapid growth.
5. Connect the mobile experience with the desktop experience.
It is about users being able to move from one platform to
another without problem. For example, Spotify has achieved that if you have
started playing a theme on your desktop PC and change the mobile application,
the playback will continue where you left off. The transition must be smooth in
addition efficient, only 16% of users try a faulty App more than twice.
6. A strong mobile development team.
A simple mobile app can cost a lot, especially if it has
complex graphics. If the mobile area is your business area, have a fixed team
of developers within your company for the mobile area, which will avoid
communication difficulties with external contractors.
7. Take care of your customers' data.
The security of your customers' information is crucial.
Implement encryption and take care of the privacy of your data. Increasingly,
the deployment of external resources and platforms makes you more vulnerable,
so safeguard your customers' data first and foremost.
Your mobile strategy
A mobile strategy that adapts to the objectives of your
company and responds to the needs of your customers will expand your target
audience and increase the growth of your company in an environment of constant
change.
This new market is not restricted only to large companies.
It is not a question of budget. The democratization of technology allows us
that small businesses, connected and active, are quickly standing out from
their competition. If mobile strategy is a priority for you , contact us to
find out more.
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