Boost your brand with a social media strategy

From a marketing point of view, social networks are optimal and essential means where your company should move to interact with its customers and consumers. Businesses must be where the people are and engage with people by all available means. Traditionally, companies have communicated with their clients individually one to one through individual relationships or conversations between people or massively one to many using mass media: TV, radio, press, outdoors, etc.

In virtual communities and social networks, new trends are generated , events are created, opinions are expressed ... These new tools help us to segment our users with greater precision, the objective of communication, but above all they allow us to understand their preferences and manage their expectations and satisfaction, meet their demands and satisfy their information needs, know first-hand the criticisms and be able to give a quick and effective response. Faced with this reality, companies must adapt, understand the new environment, understand the consumer and their circumstances, and learn to relate to them again. We call this activity Social Media Optimization .

It is not enough that your page has an impeccable design, is attractive and advertises very competitive products. There is no use simply "being on the Internet" if you do not get positioning. Social activity around the web continues to be a factor that makes your page rise in the positioning ranking, according to an analysis of 2015 .

What is intended in a social media strategy is not only to distribute the content on social networks and other media where your followers or potential clients participate. It is also about developing a viralization strategy that encourages the users themselves to spread the content.

Another important task is to adapt the content to each format and network. It is not the same to publish on Facebook than on Slideshare . The social media strategy should include an action plan for each of the networks.

The advantage of Social Networks is that they attract traffic faster than SEO techniques , for example. The content that is disseminated through social networks is easy to viralize and if we find the right message and format, its dissemination is exponential. In addition, it does not require a large investment except for the opportunity cost of the personnel dedicated to it.

Understanding the new ecosystem and adapting our behavior to the existing reality is not a plus, it is an imperative. The change is unstoppable and irreversible.

In short, promoting awareness of your brand with Social Networks is a fundamental element that you cannot ignore in your Marketing Plan. If you are interested trendy knowing more about Social Media Strategies, do not hesitate to contact us .

 

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